“There is a famous quote from several hundred years ago that suggests that misinformation can travel across the globe before truth has gotten its running boots on. If we have learnt anything from the modern Internet era, it is that this is a very apt description for how things work. Claims that are surprising, engaging, sensationalist or emotionally manipulative receive many orders of magnitude more likes and shares compared with detailed fact-checking or other forms of skeptical content.
One such persistent set of claims is involved in the Apache attack helicopter gambit. It involves comparing LGBT people and other gender and sexual minorities to someone who thinks that they are an attack helicopter.”