“Real facts are statements about the world that we know are true based on overwhelming evidence, such as water molecules consist of one oxygen atom and two hydrogen atoms or the United States Declaration of Independence was agreed upon in 1776. “Alternative facts” on the other hand, are statements that are not at all true, but have been made up by ideologues that push it as if it was true. It is a form of targeted misinformation, but also the tacit claim that it is somehow possible to disagree with real facts and believe in a set of “alternative facts” that are just as valid as the real deal.
One of the most remarkable deployments of this tactic by political staff in modern times occurred during a Meet The Press segment in late January of 2017 where NBC journalist Chuck Todd interviewed Counselor to the President Kellyanne Conway. The topic dealt with the audience size for the inauguration of President Trump and might not seem to be of much importance, but the very fact that the technique was deployed so openly and bizarrely had many people concerned that we might be seeing the rise of government-approved “alternative facts” in a similar fashion to the Orwell book 1984. Recent developments indicate that this was not a simple mishap, but part of a larger and continued media strategy.”